In the non-profit sector, having a life-changing mission is only half the story. The rest is making sure that message reaches the public consciousness as well as the generous supporters who keep the music playing. As a small organisation with lean operations, every dollar counts, and as much money raised as possible is directed to delivering structured music programs and instruments to disadvantaged children across Australia.
That is why our two-year partnership with UnLtd who connected us with media agency This Is Flow has been such a game-changer.
Through their extraordinary generosity, strategic ingenuity, and pro-bono media placement, This Is Flow have given the ACMF a national megaphone we could never otherwise afford; securing high-impact visibility across television, radio, digital, out-of-home, and print networks nationwide.
Shining a Light on Music Education Inequity
One of the most vital outcomes of this partnership is bringing a stark Australian reality into focus: 2 in 3 primary schools across the country still have no specialist music teacher or dedicated music program.
Across our major campaigns, including our Annual Tax Appeal, the team at This Is Flow has deployed world-class media planning and strategic positioning to ensure this message cuts through. By donating their time, industry relationships, and high-value media space, they have directly elevated public awareness of music education inequity, inspiring new donors and advocates to join our cause.
Expanding Access to the National Songwriting Competition
This pro-bono support has also been instrumental in supercharging the nationwide profile of our annual ACMF National Songwriting Competition.
As a completely free-to-enter initiative open to every school-aged child in Australia, the competition provides a creative outlet, builds confidence, and awards incredible prizes, including musical equipment, professional studio recording time, and tuition, to young winners and their schools.
Thanks to the nationwide visibility secured by This Is Flow and UnLtd, awareness of the competition has reached aspiring young songwriters who might otherwise never have known the opportunity existed.
A Lasting Partnership for Australian Children
When creativity, industry muscle, and genuine commitment unite, the results are transformative. The strategic support provided by UnLtd and This Is Flow hasn’t just elevated our profile. It has directly built our capacity, allowing us to expand our footprint and bring the power of music to thousands more vulnerable children.
To everyone at UnLtd and This Is Flow (and all the media partners they secured support from): thank you for believing in our mission, championing our cause, and generously investing your time, talent, and networks. Your support helps us move closer to a future where every child can access the transformative benefits of music.
To learn more about our corporate partnerships or how your organization can support the ACMF, visit our Partner With Us page.
