We are thrilled to announce the launch of the Australian Children’s Music Foundation’s (ACMF) first-ever national brand campaign. Made possible through the generous pro bono support of This is Flow (media agency) and UnLtd (social purpose organization).
This landmark campaign marks a pivotal moment for ACMF as we amplify our mission to transform young lives through music education. For over two decades, ACMF has provided free music programs to children in need, fostering creativity, confidence, and connection. Yet many Australians remain unaware of our work. This campaign changes that—bringing our story to national audiences and showcasing how music can bridge gaps in education, mental health, and social inclusion.
Chief Strategy Officer at This Is Flow, Catherine Rushton, said: “This campaign is all about amplifying awareness and action – enabling more young people to experience the transformative power of music while securing the future of ACMF’s life-changing programs.”
Director of Impact at UnLtd, Jade Harley, said: “The time and care the team at Flow has poured into this partnership is phenomenal. Their creative thinking, strategic excellence, and trusted relationships have ensured ACMF’s first-ever national awareness campaign will launch with impact. We could not be more grateful to the Flow team – and to the many media owners who have jumped on board to support this important cause.
A Collective Effort for Change – We extend our deepest gratitude to This is Flow for their media expertise and to UnLtd for connecting us with purpose-driven partners. These partnerships make the ACMF national brand campaign possible. Without their generous support we simply could not have done one.
How You Can Help
- Spread the word: Talk about ACMF with your network.
- Donate or Fundraise for us: Encourage your network to join forces to help children thrive
- Partner with us: Contact us on how your organisation can partner with ACMF to transform young lives
Together, we can ensure every child has access to the transformative power of music. Thank you for being part of this journey.
